My first experience with bubba rope went as follows:Watched a 3rd gen Tacoma get buried in a hole. Crawl control won't get you out when your sitting on your frame!A very capable CJ-7 attempted to recover the Tacoma with a regular tow strap. No luck.At that point we hooked up the bubba rope to the back of much less capable 1st gen tacoma and were able to yank it out in no time.The recovery was very smooth, not jerky like a regular snatch rope. Very impressive!@Toyota_gp